Route is the audience research body for outdoor advertising and marks a big turning point for the outdoor medium. It highlights journey patterns and how consumers move around when out-of-home. The data allows campaigns to be built around any combination of audiences, including those not traditionally receptive to OOH advertising enabling better targeting of campaigns to specific audiences.
Sleeping Giant came up with an informative and eye-catching infographic as a visual guide to Route.
The OMC were over the moon with the result.
"Sleeping Giant has been our ‘go-to’ design studio for a number of years, helping us create a range of eye-catching designs, primarily invitations and collateral for a number of events. All of their artwork has lived on long after the events have taken place, a testament to the overall design they are able to create.
They give all of the briefs they work on their unique take and provide creative that we would never have thought up. Their willingness to go the extra mile, friendly disposition and artistic flare will ensure that Sleeping Giant continues to be our design studio of choice. We look forward to taking credit for more of their brilliant work in the future!"
Katherine Ashmore - Marketing Executive at Outdoor Media Centre