As part of its global rebrand, I put the agencies purpose as “the world’s leading location-based marketing specialist” front and centre. In a massive visual overhaul, I chose the location marker as its inspiration to symbolise Posterscope’s deep understanding of what people think, feel and do out of the home, making them experts in reaching and influencing audiences in the physical world. This included a detailed visual language featuring bold, bright imagery, which carried the location theme throughout.