FEPE International is a global association of outdoor advertising companies engaging in the promotion of the Out of home industry worldwide. Over the course of the next three years FEPE has set itself the objective of becoming a truly representative body for the global Out of home industry. To help achieve this, they wanted to refresh and re-develop their logo to better support this goal.

Sleeping Giant were asked to redesign the FEPE corporate visual identity (CVI) to run across all OOH media companies worldwide.

We produced a more modern, contemporary logo, using a clean typeface and incorporated a graphic that emulated globality and diversity using striking, bright colours.

The new branding was met with a great reception and FEPE are well on their way to reaching their goals of becoming the representative body for the global Out of home industry.